You’re on the front lines of the truth.

You didn’t sign up to be a content creator, but you stepped up because you couldn’t stand by and watch misinformation harm people’s progress. We see you spending hours scrolling comments, stitching videos that spread myths about training, nutrition, or mindset, and distilling complex lessons into 60-second clips.

Example Myth-Buster

When somebody in your audience sees a fitness or nutrition video they want to fact check, they simply share it via WhatsApp 24/7 and receive an instant fact check back—ready to post into the video’s comments or apply to their own training journey.

Instant Fact Check

  • Title: Urine Therapy: Debunking the Health Claims
  • TL;DR: Urine therapy’s health claims aren’t backed by science—just because it’s old doesn’t mean it works!
  • Hot Take: Drinking your own pee for health? The science says nope! Some ancient ideas are better left in the past. 🚽✨

Claim Breakdown:

Claim 1: “The folklore behind this is it has HGH, stem cells, amino acids, minerals.”

🎯 Reality Check: Unfounded 🗑️

📝 Why: Science doesn’t support the idea that urine contains significant human growth hormone (HGH) or stem cells that your body can actually use. Urine is mostly water (around 95%), with the rest made up of waste like urea, creatinine, a few salts, and trace minerals—not enough to have special health effects. There’s no robust evidence that drinking it gives your body helpful hormones or stem cells. The NHS is clear: “There is no scientific evidence or medical benefit for drinking urine.”

🔗 Source: NHS (National Health Service UK), “Is it safe to drink urine?”; Strippoli GF et al., Cochrane Database Syst Rev, 2010; Dr. Ross Perry, GP, quoted in Healthline.
Claim 2: “I drink a little bit of it every morning… It makes my skin look golden orange, kind of.”
🎯 Reality Check:
Unsupported by evidence 🤨

📝 Why: People’s personal experiences aren’t scientific proof! There’s no reliable evidence that drinking or applying urine improves skin tone or causes a “golden orange” look (except maybe from jaundice, which is a medical problem). Any change in skin colour from urine consumption isn’t documented in dermatology research. Consuming high levels of waste products from urine can actually be harmful if repeated often.

🔗 Source: NHS, “Is it safe to drink urine?”; British Association of Dermatologists statement.

Claim 3: “You get anaerobic bacteria going in it, and then aerobic bacteria… then it cooks out here in the sun.”
🎯 Reality Check:
Sketchy 🚩

📝 Why: Letting urine sit and ferment (aka “aged urine”) grows bacteria—and not the good, health-boosting kind! Standing pee can breed harmful microorganisms (since it’s originally sterile, but the moment it leaves your body it can pick up bugs from the air or container). The NHS warns that drinking it (especially if “aged”) puts you at risk of infection—especially dangerous for people with weak immune systems.

🔗 Source: NHS, “Is it safe to drink urine?”; Mayo Clinic, “Urine therapy is not a treatment”; British Medical Journal, “Urine therapy: history, lore and science”.

Claim 4: “It kind of gives you the feeling of ayahuasca.”
🎯 Reality Check:
Hmmm 🤨

📝 Why: Ayahuasca is a hallucinogenic brew from the Amazon containing DMT; urine doesn’t naturally contain psychoactive drugs like DMT. Any such “feeling” is likely just a personal impression. No studies show that drinking urine produces psychedelic effects.

🔗 Source: UK Government Advisory Council on the Misuse of Drugs, “Ayahuasca profile”; NHS, “Is it safe to drink urine?”

Claim Video

Every check is in your tone of voice.
Every check published publicly.
Every check pays you.

How We Put Your Voice Into Your Audience’s Hands

Our three-stage process is transparent and puts you in control. We don't just build a tool; we create a digital extension of your expertise, trained on what makes you trusted.

We Map Your Unique Voice DNA

Your voice is more than just words; it’s your energy, analogies, and the trust you’ve built. To capture this, our AI analyzes your content to create your unique “Voice DNA”:

  • Lexical Analysis: Words and phrases you use (and avoid).
  • Sentiment & Nuance: Whether you’re motivational, tough-love, empathetic, or no-nonsense.
  • Structural Cadence: How you explain complex ideas simply.

This Voice DNA becomes the foundation for your AI, ensuring it sounds like you, not a robot.

The Proof: See How Your Fact-Checker Adapts

An AI that sounds generic is useless. Your checker is trained to match your coaching style. See the difference:

Generic AI Output

Claim: “Doing crunches melts belly fat.”

Generic Fact-Check: “This claim is inaccurate. Spot reduction is not possible. Fat loss occurs through overall calorie balance and exercise.”

Your Personalized Voice Output

Claim: “Doing crunches melts belly fat.”

For Coach Straight-Shooter:
TL;DR: No. You can’t “burn” fat off your stomach by doing crunches. That’s not how the body works. Crunches build muscle, not melt fat. Fat loss comes from burning more calories than you eat—period.

For Coach Motivational:
TL;DR: Crunches are great for strengthening your core, but they won’t make belly fat vanish. Fat loss happens when you combine strength training, cardio, and balanced nutrition. Stay consistent—you’ll get there the right way!

You Approve & Launch Your Video Fact-Checker

This is not a black box. You review your Voice DNA and test the outputs. We refine the model with your feedback until you are 100% confident that it accurately represents you, your voice and your brand. You are always in the pilot's seat; we're just your co-pilot, handling the repetitive work so you can focus on what matters.

Ready to Hear Your Voice in Action?

Curious what your factchecker would sound like? Let's stop talking in hypotheticals. On our free 15-minute call, we will analyze one of your videos and generate a sample fact-check live for you to review. No-pressure, no-obligation, just a real-time demonstration of your new superpower.

See your own content analyzed live.

A Force Multiplier for Trusted Voices

Share The Truth isn't just a tool; it's a strategic partner that transforms your expertise into a scalable, 24/7 resource. Here's how we help you multiply your impact without multiplying your workload.

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Turn Expertise into an Asset

Your knowledge becomes an interactive, AI-powered asset that works for you around the clock, answering follower questions with your verified insights.

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Automate Repetitive Debunking

Stop repeating yourself. Our AI handles the common myths, freeing you to focus on new research, patient care, or simply taking a break.

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Unlock Recurring Revenue

Dramatically reduce the hours you spend in comment sections and DMs. Your AI acts as your first line of defense against misinformation.

Truth at Scale

Built to process millions of videos each month and identify misinformation with industry-leading accuracy.

Fund Your Mission. Own the Outcome.

Fighting for truth is a full-time job, but it shouldn't come at a personal financial cost. We believe creators deserve to own the value they create. That's why we don't just offer a tool; we build a monetizable digital asset with you, for you. Our model is designed to be a true partnership, creating a sustainable revenue stream that allows you to focus on your mission, not your bills.

A Premium 'Video Fact Checker' for Your Community

We help you launch a premium subscription for your most dedicated followers. For less than the price of a coffee (under $5/month), they get 24/7 access to your AI-powered fact-checker—a direct line to verifiable truth. It's a high-value service for them and a recurring, passive revenue stream for you. There are no upfront or ongoing costs to you.

You own equity + 33 % of net revenue

£0 upfront — no affiliate links

Plan End-user price Checks / month Your share
Individual $4.99 / mo 40 33%
Family $9.99 / mo 100 33%
0.75%
Annual Revenue $0
Your annual (33%) net revenue share $0
Indicative 20% equity value* $0

*based on 5× ARR SaaS multiple

Book a call to learn more
No set-up cost
We handle billing, support & tax
Complimentary sandbox to try before launch

Reclaim Your Time. Amplify The Truth.

You're fighting the good fight, but you don't have to do it alone. Let us handle the endless cycle of debunking so you can get back to what you do best.

See your own content analyzed live.

Frequently Asked Questions

Find answers to common questions about Share The Truth.

How do I actually earn money?

You receive a direct 33% share of the net revenue generated from your community's premium subscriptions. Your followers pay a small monthly fee (under $5) for 24/7 access to your AI-powered video fact-checker. We handle all the billing and operational costs, and you receive a recurring revenue stream with no upfront investment. You can estimate your potential income in our Earnings section.

How accurate is the AI, and where does it get its information?

Your vetted sources first; then peer-reviewed science; anything uncertain is flagged. We use your knowledge base (past debunks, approved resources, personal research) and a live feed of gold-standard science from journals, meta-analyses and guidelines from organisations such as WHO, CDC, NICE, EMA and other reputable bodies worldwide. Novel or disputed claims are flagged for manual review.

What happens if the AI makes a mistake?

Transparent reporting and rapid correction. You have creator oversight and can edit or override any answer. There is community reporting via a one-click 'Report an error' on every fact-check. Our team issues corrections and updates the model, usually within hours, based on our rapid correction protocol.

What does this cost?

Nothing. Building and running the tool is free for you. We only earn when you earn.

Will managing an AI add to my workload?

No. This is a done-for-you service. Keep producing videos exactly as you do now. When you publish a debunk, briefly show your fact-checker on screen – it takes seconds and reinforces trust. We train and maintain the model, handle support and billing.

How is user data handled?

Fully GDPR-compliant, encrypted in transit and at rest. Prompts are anonymised for model improvement. Users can delete their data at any time via a self-service portal.

Who do I contact if something breaks?

You will have a dedicated partner-success channel via Slack or email with a guaranteed 24-hour initial response time for any standard queries. For critical outages or if other channels do not meet your expectations, you will also have the founder's direct WhatsApp for immediate contact. We believe in direct accountability.