Our Process: From Creator to Co-Founder
1. Discovery & Fit (Week 0 – 1)
We start by reviewing applications, audience data, and niche potential.
If the creator qualifies, they enter the Pre-Investment Stage — a 4-week proof period designed to test alignment, consistency, and audience response.
2. Pre-Investment Stage: Content Validation (Weeks 1 – 4)
During this phase, creators receive sample Content Concierge packages — weekly drops of viral misinformation videos in their niche, already fact-checked and sourced.
They use these packs to create short-form reactions, stitches and explainers — not promoting a product, but demonstrating authority and engagement.
We monitor:
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📈 Content frequency and consistency
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👀 Average views and engagement rate
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💬 Follower sentiment and audience alignment
Once the creator hits the agreed KPI — typically a consistent engagement threshold across several posts — they qualify for full investment.
3. Investment & Build (Weeks 5 – 8)
At this stage, we form the company, build the AI app, and integrate the creator’s voice and brand.
All legal documentation, ownership structure, and revenue systems are established.
The creator transitions from participant to equity partner in their new company.
4. Launch & Scale (Weeks 9 – 12)
We go live with the branded app and subscriber engine.
From here, the creator’s content now promotes their own product — driving app sign-ups and recurring revenue.
We continue to provide weekly Content Concierge packs and operate the full acquisition → conversion → retention engine behind the scenes.
5. Operate & Optimise (Ongoing)
We handle all technical operations, support, and growth systems so creators can focus entirely on creating world-class content.
They receive monthly revenue distributions and quarterly growth reports, turning consistent content into scalable income.
